In recent years, many new consumer brands have launched protein foods, probiotic snacks, and more, including probiotic protein powder, protein shakes, and probiotic nuts. With the increasing attention of young people to health, China's health food industry is growing at an unprecedented speed. In the selection of healthy food, whether it is delicious has also become an important factor that moves consumers.
According to relevant data statistics, in 2015, the size of China's health food market reached 650 billion yuan. In 2020, the market size exceeded 800 billion yuan, and it is expected that the size of China's health food market will be 1140.8 billion yuan by 2025. With the intensification of market competition, the market size of China's health food industry has been increasing year by year, becoming the world's largest consumer market for health food. Image source: Visual China
The demand for health and wellness stimulates the emergence of healthy foods
In 2016, the State Council reviewed and approved the "Healthy China 2030" Plan Outline, with improving people's health level as the core, integrating health into all policies, ensuring people's health in all aspects and throughout the cycle, significantly improving health standards, and significantly improving health equity.
The National Nutrition Plan (2017-2030) in 2017 and the Opinions on Promoting the Development of "Internet plus Medical Health" in 2018 have laid the foundation for the development of the health food industry.
Currently, in the context of new consumption upgrading, China's food industry has shifted from basic "supply guarantee" to "nutrition and health", and the food industry has entered a deep transformation period guided by "nutrition and health".
With the continuous development of the economy, the optimization of dietary structure and the increase in per capita disposable income of residents, people's consumption of food has undergone a qualitative change from "being full" and "eating well" to "eating healthily". More and more consumers are not only pursuing nutritional balance, but also health preservation.
At present, the strong demand for health, wellness, and beauty among young people has stimulated the emergence of healthy foods, with healthy snacks that focus on zero calorie, low sugar, and sugar free quickly becoming popular.
The increasing proportion of consumer demand for nutritious and healthy foods is also driving the rapid growth of the entire health consumption market. It is expected that the size of China's health food market will be 1140.8 billion yuan by 2025.
Some health food brands have outstanding market performance
In recent years, food brands with health attributes have shown strong financial attraction, and well-known investment institutions have set up their own layout, resulting in multiple sub tracks such as light food substitutes, functional foods, Chinese tonics, oral beauty, healthy snacks, and healthy catering.