If there are still popular tracks from 2021 until now, new consumers will have a place.
According to incomplete statistics from third-party institutions, in 2021, there were 726 new consumer financing transactions, including food, beverage, and personal beauty care. The investment and financing amount accounted for 9.02% of the entire industry, which is the highest proportion in recent years. Among them, the financing amount in the first three quarters exceeded that of the entire year of 2020. In January of this year, a total of 69 financing events occurred in the new consumer sector, involving a total amount of 7.9 billion yuan, continuing the trend of rapid growth.
It is worth noting that in the segmented field, the food industry has become one of the mainstream channels for new consumer investment due to factors such as high consumption frequency, large scale, mature market, and perfect channels. Last year, multiple food brands, including Weilong Delicious, submitted IPO listing applications.
The rise of new consumption has brought new opportunities for the development of the food industry with a scale of one trillion yuan, and is also profoundly changing the business model of food enterprises. The unique needs of young consumers require companies to have shorter product launch cycles, more personalized designs, more distinct brands, and richer flavors. For enterprises, these changes in market demand directly point to the supply chain behind them, and only a more efficient, stable, and flexible supply chain can adapt to this new consumer era.
Zhenyun Technology has served dozens of food companies in recent years. Practice has proven that digital procurement is the best entry point for companies to reshape their supply chain, and it is also a key support for food companies to quickly adapt and lead new consumption trends. Therefore, this paper will analyze the characteristics of food industry procurement, procurement pain points and solutions, best practice cases and other dimensions to provide some reference for food enterprises who want to carry out Digital transformation.